馬來西亞茶業商會——紀念成立60周年(1956-2016)

RM100.00

書名 : 馬來西亞茶業商會——紀念成立60周年(1956-2016)
Tea Trade Association for Malaysia – Commemorating 60 Years of Establishment (1956-2016)
主編 : 李健榮 Lee Ken Eng、黃宇琛 Wong Yee Chen
出版 : 馬來西亞茶葉商會
Tea Trade Association of Malaysia
出版日期 : 2023年01月
ISBN : 978629977780
頁數 : 269頁
裝幀 : 平裝
語言 : 簡體中文、英文對照
定價 : RM 100.00
分類 : 馬來西亞文化飲食文化

2 in stock

Description

 

一探我國茶業發展與飲茶文化
Exploring Malaysia’s Tea Industry & Tea Culture

馬來亞聯合邦茶業商會自1955年8月21日,由18家本地茶商發起成立,翌年創會時會員已有60家茶業寶號。茶商一般是同時銷售自家嘜頭(商標)的中國茶及紅茶粉,可想當時也許有超過100個茶葉嘜頭在餐飲業中競銷!本會見證我國獨立,配合著政府所擬定與茶業相關的法令,同時積極地為同業發聲以創造更適合發展的商貿環境。1999年更名為馬來西亞茶業商會後,本會也開啟了推廣茶文化、與國際茶業接軌的使命。本書《馬來西亞茶業商會——紀念成立60周年(1956-2016)》(ISBN:9786299777809)藉由馬來西亞茶業商會60年的寶貴文件來一窺我國茶業的發展進程,並嘗試從茶業的角度來譜寫出我國人民的飲茶文化。不論您是喜歡傳統的中國茶或是國飲拉茶,我們都扮演著共同打造馬來西亞茶文化的一份子!

On 21st August 1955, Tea Merchants’ Association, Federation of Malaya (TMAFM) was initiated by 18 local tea merchants, and it had 60 members when it was established in 1956. Tea merchants usually sell both Chinese tea and black Tea dust with their own trademarks, so there may be more than 100 tea trademarks in the market at the time! The Association has witnessed the independence of our country, worked closely with the government to fine-tune the laws and regulations related to tea, and been the voice of the tea industry to sustain a friendly tea business environment. After changing its name to Tea Trade Association of Malaysia (TTAM) in 1999, it has been actively promoting tea culture and interacting with the international tea industry. This book “Tea Trade Association for Malaysia – Commemorating 60 Years of Establishment (1956-2016)” tries to grasp the development of Malaysia’s Tea industry through TTAM’s 60 years of documents, and map out the tea drinking culture of Malaysian from the perspective of the tea industry. Whether you love traditional Chinese tea of our national drink Teh Tarik, we have all played a part in contributing to Malaysia’s Tea Culture!

 

目錄:

宗旨&會徽
發刊詞、編委會
會長獻詞
本屆理事會(2020-2023)

人物篇

永遠名譽主席/永久名譽會長
名譽會長
名譽顧問
歷屆會長
第一至第卅一屆理事會

創會篇

契機/緣起
草創時期
創會會員
開幕典禮暨首屆職員宣誓就職典禮
創會章程

大事記

根基
  章程與徽章
  理事會
  60年理事名錄
  會員
  永久會員(2016)
  普通會員(2016)
  會所
使命
  協助同業的糾紛
  為茶業服務
  國家政策
  社團參與與社會責任
推廣
  主辦、聯辦、協辦、支持及贊助茶活動
  與國際茶業接軌
  出版/印刷品
  茶展
  茶比賽
  紀念茶
60年活動簡錄(1956-2016)

茶葉在馬來西亞

六堡"下南洋"
百年茶園,百年商標
20世紀初到中期的大馬茶商
大葉炒青茶
覆焙烏龍茶
國飲"拉茶"
倉儲普洱茶
老茶
馬來西亞茶文化與茶藝
總結

章程(2010年)

馬來西亞茶葉品牌長廊(2016)

 

Content

Aims & Objectives, Emblem
Preface, Editorial Board
President Speech
Current Board of Committee (2020-2023)

The Greats

Permanent Honorary Chairman / Life Honorary President
Honorary President
Honorary Advisor
60 Year of Chairmanship
1st to 31st Board of Committees

The Establishment

When It All Started
Early Stage
Founding Members
Opening Ceremony & Inaugural Ceremony
Founding Rules & Regulations

The History

Foundation
  R&R and Emblem
  The Board
  List of 60 Year of Committees
  The Members
  Life Members (2016)
  Ordinary Members (2016)
  The Centre
Missions
  Disputes
  Challenges
  Policies
  Social Interactions & Responsibilities
Promotions
  Organise, Co-organise, Support & Sponsoring Tea Events
  Interacting with International Tea Industries
  Publishing
  Tea Exhibitions
  Tea Contest
  Commemorative Tea Series
Concise Event Log (1956-2016)

Tea – A Malaysian Perspective

Liu Pao Tea to Nanyang
100 Years of Tea Plantations & Trademarks
Early to Mid-20th Century Malaysian Tea Merchants
Big Leaf Roasted Green Tea
Local Re-firing Oolong Tea
National Drink Teh Tarik
Second Hoe to Pu’er Tea
Aged Tea
Malaysia Tea Culture & Tea Arts
Conclusion

TTAM Rules & Regulations (2010年)

Tea Brands in Malaysia (2016)

 

 

Additional information

Weight 1.5 kg